Your Mortgage Don · Instagram

A clearer introduction.

9 posts. 2 story-led carousels. One consistent voice.

Download all posts ↓View the full grid ↗

Select a post to explore its slides, copy the caption, or download the images. Each square is 1080 × 1080.

Don Chen in a blue blazer against a warm studio backdrop. Centred headline reads Your Mortgage Don.

01Meet Don ChenSingle post

Minimal cream square with deep green centred typography reading More than a rate. A mortgage should fit your life.

02What Don stands forSingle post

Seated studio portrait of Don Chen in a white shirt, with the words Calm when it matters.

03His approachSingle post

Cream square with a small Buying a home label and the centred words Your first home. A clear first step.

04First-time buyersSingle post

Five-slide story carousel: Don’s studio interview, photographs from his emergency-services years, family photographs, a listening-first message and a closing portrait.

05Don’s storyCarousel · 5 slides

Minimal cream square with the label Refinancing and centred words New goals. Let’s review.

06RefinancingSingle post

Five-slide process carousel introducing Don’s approach: share your situation, understand your options, move forward with a plan and start a conversation.

07How Don helpsCarousel · 5 slides

Don Chen in a blue suit against a neutral studio backdrop, with a centred headline about the next property and a clear plan.

08Property investorsSingle post

Deep green square with cream centred words Let’s talk about home and a copper accent. Smaller text reads Start with a conversation.

09Start a conversationSingle post

The visual direction

Calm, clear and personalThe website introduces a person before a product. The posts carry that voice into short, reassuring statements, with fuller context in the captions.

The same design languageWarm cream, deep green and quiet copper accents. Bold sans-serif headlines, close letter spacing, small uppercase labels and generous negative space.

Photography with a purposeCentred studio portraits build recognition. Black-and-white family and service photographs bring Don’s story into the carousels. The blue-jacket cover uses a new portrait based on his website image.

Download captions & posting guide ↓Grid positions read left to right, top to bottom.